What is hybridity? How can we become and actively be hybrid? What hybridity brings to our everyday life, practises and imagination? Does a designer’s hybrid role also influence the design methodologies to become more hybrid? These are questions I would like to investigate and research further.
I seek to develop new concepts and ideas to expand my design practice and explore different creative roles. It comes from my desire to be critical, ask questions, and see other sides.
The goal is to centre my research around hybrid practises with a particular interest in hybrid publishing and sustainability in graphic design from a feminist position. Currently, I am launching Lorretta - a forthcoming design studio and publishing platform that will become the subject matter during my research.
Like a hybrid, I wish Lorretta to be developed into a fictional character and become the personification of my research in hybridity. I would like to use fiction and storytelling in an attempt to generate imagination and bring playfulness to my working process. I wish the final result to be translated into different media using critical and reflective approaches.
Irini Pigaditi is a graphic designer from Athens, previously based in Amsterdam. She has worked in several creative industries, from design agencies and advertising to artist-in-residence workspaces and cultural institutions before committing to her own practice.
While navigating herself towards visual representations and collections of ephemeral matter, friendships, alternative organisations like artists’ communities and self-organised co-living systems, she exercises a multidisciplinary practice in physical and digital spaces.
At Sint Lucas Antwerpen, Irini will work on a practice-based research on/at the intersection of publishing cultures and performance. Visual, textual, spatial and performative methodologies will be used in an attempt to generate knowledge through practice, achieve sustainability and become a part of an international research network.
For this program Irini Pigaditi was awarded with a grant from Prins Bernhard Cultuurfonds.